Video is here to stay and if this your first time using video content on your website, you may be a little unsure of how best to proceed.
So, here are some of our top tips for the fledgling video marketer.
WHAT DO YOU WANT TO SAY?
First thing’s first. You need to work out exactly what it is that you wish to communicate with your audience.
For your audience, read; your customers.
Sometimes, the temptation can be to either start by shouting at your viewer or try and bamboozle them with facts and figures.
Whilst facts are good, you don’t want to lose sight of what it is you are trying to achieve. That is engaging with your viewer and bringing them your brand awareness, or core message.
Remember, what you are trying to promote is not so much the product, as yourself as a brand or organization.
Not every video has to sell a product, but simply instill an idea in your viewer’s minds about your company.
But whatever your message, brand or product is, you have to decide upon exactly what it is you are trying to say here.
Once you know what you want to say, then all you have to do is work out the best way to achieve it – how hard can that be?
SET A BUDGET
Having established what it is that you want to communicate to your audience, the next thing to do is to work out how much money you have to play with.
Don’t lose heart if your budget is small. Many smaller companies can offer complete packages of video production for far less than you may be thinking. But what if your budget is even smaller still?
Can you do it yourself? Well absolutely. But it may be trickier.
In all honesty, for the first timer, we would advise you to get the best you can buy.
A professionally produced short video on a small budget, will still look better than most home made efforts with a bigger budget.
WRITE A SCRIPT AND STICK TO IT!
Even if your short video is literally only seconds in length, you still need to have a script.
And it needs to be learned, rehearsed and recited convincingly and professionally.
REMEMBER THE HUMAN TOUCH
A video can evoke the senses and get your audience to emote more than a block of text ever could.
Remember the saying a picture is worth a thousand words – well a video is worth about a million of them.
So, don’t only focus down on your brand or product – show people interacting and don’t forget to turn up the human emotion.
Your video may only be thirty seconds long but it can change your viewer’s mood in that time.
And this is the key to success.